For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The selection of forecasting techniques is based on the behavior of the relevant market. This data helps us estimate the market size for each country individually.įorecasts:In our forecasts, we apply diverse forecasting techniques. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players.
Modeling approach:Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category. Data coverage:The data encompasses B2C enterprises.
